Funnels can be complicated … really made complex, so complicated that the majority of people quit prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Best Online Courses On Selling On Amazon
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Best Online Courses On Selling On Amazon
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Best Online Courses On Selling On Amazon
A typical method to do this is what’s known as the “AIDA” design:
Best Online Courses On Selling On Amazon
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … However make certain you register, since I have big plans for funnel contractors in the works soon!Best Online Courses On Selling On Amazon
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Best Online Courses On Selling On Amazon
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much information out there that it is incredibly difficult to know which to trust.Best Online Courses On Selling On Amazon
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.Best Online Courses On Selling On Amazon
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!