Funnels can be complicated … actually complicated, so complicated that most people quit before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Best Lms Sell Online Courses Module
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Best Lms Sell Online Courses Module
Well, it certainly caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Best Lms Sell Online Courses Module
A typical method to do this is what’s known as the “AIDA” design:
Best Lms Sell Online Courses Module
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But ensure you sign up, due to the fact that I have big plans for funnel home builders in the works soon!Best Lms Sell Online Courses Module
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Best Lms Sell Online Courses Module
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is so much details out there that it is extremely challenging to understand which to trust.Best Lms Sell Online Courses Module
Social evidence provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Best Lms Sell Online Courses Module
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!