Funnels can be made complex … truly complicated, so complicated that most people quit prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Best Free Shopping Cart Software 2016
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Best Free Shopping Cart Software 2016
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Best Free Shopping Cart Software 2016
A typical method to do this is what’s referred to as the “AIDA” design:
Best Free Shopping Cart Software 2016
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have big plans for funnel contractors in the works quickly!Best Free Shopping Cart Software 2016
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Best Free Shopping Cart Software 2016
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.Best Free Shopping Cart Software 2016
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically all set to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Best Free Shopping Cart Software 2016
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!