Funnels can be made complex … truly made complex, so complicated that many people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Become A Samcart Affiliate
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Become A Samcart Affiliate
Well, it certainly caught on because Samcart is able to charge very high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Become A Samcart Affiliate
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However make sure you register, because I have huge plans for funnel home builders in the works soon!Become A Samcart Affiliate
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Become A Samcart Affiliate
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to persuade people.
There is so much details out there that it is exceptionally difficult to know which to trust.Become A Samcart Affiliate
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Become A Samcart Affiliate
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!