Funnels can be complicated … truly made complex, so complex that most people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Asm Online Selling Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Asm Online Selling Course
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Asm Online Selling Course
A common method to do this is what’s referred to as the “AIDA” model:
Asm Online Selling Course
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you register, since I have huge plans for funnel contractors in the works quickly!Asm Online Selling Course
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Asm Online Selling Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to understand which to trust.Asm Online Selling Course
Social evidence gives us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Asm Online Selling Course
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need really to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!