Funnels can be made complex … really complicated, so complex that many people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Apps Similar To Samcart
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Apps Similar To Samcart
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Apps Similar To Samcart
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However make sure you register, since I have huge prepare for funnel home builders in the works soon!Apps Similar To Samcart
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Apps Similar To Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.Apps Similar To Samcart
Social evidence gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Apps Similar To Samcart
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!