Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Amy Porterfield Coach Sell Online Course
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Amy Porterfield Coach Sell Online Course
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Amy Porterfield Coach Sell Online Course
A common way to do this is what’s called the “AIDA” design:
Amy Porterfield Coach Sell Online Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, because I have big plans for funnel builders in the works soon!Amy Porterfield Coach Sell Online Course
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Amy Porterfield Coach Sell Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we have to encourage people.
There is so much info out there that it is extremely hard to know which to trust.Amy Porterfield Coach Sell Online Course
Social evidence gives us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Amy Porterfield Coach Sell Online Course
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!