Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Amazon Selling Online Course
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Amazon Selling Online Course
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Amazon Selling Online Course
A common method to do this is what’s called the “AIDA” model:
Amazon Selling Online Course
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But make sure you register, because I have huge prepare for funnel home builders in the works quickly!Amazon Selling Online Course
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Amazon Selling Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally tough to know which to trust.Amazon Selling Online Course
Social evidence offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.Amazon Selling Online Course
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!