Funnels can be made complex … really complicated, so complex that many people quit before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Amazing Selling Machine Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Amazing Selling Machine Online Course
Well, it certainly caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Amazing Selling Machine Online Course
A common way to do this is what’s referred to as the “AIDA” model:
Amazing Selling Machine Online Course
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you register, because I have big plans for funnel builders in the works soon!Amazing Selling Machine Online Course
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Amazing Selling Machine Online Course
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is extremely tough to understand which to trust.Amazing Selling Machine Online Course
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Amazing Selling Machine Online Course
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!