Funnels can be made complex … really complicated, so complex that the majority of people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Add Shopping Cart Software To Existing Website
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Add Shopping Cart Software To Existing Website
Well, it certainly caught on because Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Add Shopping Cart Software To Existing Website
A typical method to do this is what’s known as the “AIDA” model:
Add Shopping Cart Software To Existing Website
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you register, since I have big prepare for funnel contractors in the works soon!Add Shopping Cart Software To Existing Website
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Add Shopping Cart Software To Existing Website
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely tough to understand which to trust.Add Shopping Cart Software To Existing Website
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Add Shopping Cart Software To Existing Website
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!