Funnels can be made complex … really complicated, so complicated that most people give up before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Add Shopping Cart Software To Existing Website Excell
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?Add Shopping Cart Software To Existing Website Excell
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Add Shopping Cart Software To Existing Website Excell
A common method to do this is what’s called the “AIDA” design:
Add Shopping Cart Software To Existing Website Excell
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you sign up, since I have big plans for funnel home builders in the works soon!Add Shopping Cart Software To Existing Website Excell
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Add Shopping Cart Software To Existing Website Excell
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally hard to understand which to trust.Add Shopping Cart Software To Existing Website Excell
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Add Shopping Cart Software To Existing Website Excell
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!