Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
Social proof gives us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just require that last tiny touch to make them buy …
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% refund warranty.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!