Funnels can be made complex … truly made complex, so complex that most people quit before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Add Facebook Pixel To Samcart
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Add Facebook Pixel To Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Add Facebook Pixel To Samcart
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have huge prepare for funnel contractors in the works quickly!Add Facebook Pixel To Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Add Facebook Pixel To Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we need to persuade individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.Add Facebook Pixel To Samcart
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost prepared to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Add Facebook Pixel To Samcart
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!