Funnels can be complicated … really made complex, so complicated that many people give up prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Access Affiliate Programs In Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Access Affiliate Programs In Samcart
Well, it definitely caught on since Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Access Affiliate Programs In Samcart
A common way to do this is what’s called the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … But ensure you register, due to the fact that I have big plans for funnel contractors in the works soon!Access Affiliate Programs In Samcart
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Access Affiliate Programs In Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we need to persuade individuals.
There is so much information out there that it is extremely difficult to know which to trust.Access Affiliate Programs In Samcart
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Access Affiliate Programs In Samcart
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!