Funnels can be complicated … really complicated, so complex that most people quit before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Ablecommerce Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Ablecommerce Shopping Cart Software
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Ablecommerce Shopping Cart Software
A typical way to do this is what’s referred to as the “AIDA” model:
Ablecommerce Shopping Cart Software
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their pain or accomplish their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you register, due to the fact that I have big plans for funnel home builders in the works quickly!Ablecommerce Shopping Cart Software
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Ablecommerce Shopping Cart Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly challenging to understand which to trust.Ablecommerce Shopping Cart Software
Social evidence gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.Ablecommerce Shopping Cart Software
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!