Funnels can be made complex … truly made complex, so complex that many people quit before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? 7 Tips On How To Create And Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?7 Tips On How To Create And Sell Online Courses
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. 7 Tips On How To Create And Sell Online Courses
A typical way to do this is what’s known as the “AIDA” design:
7 Tips On How To Create And Sell Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have big prepare for funnel contractors in the works soon!7 Tips On How To Create And Sell Online Courses
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.7 Tips On How To Create And Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade people.
There is a lot information out there that it is exceptionally difficult to understand which to trust.7 Tips On How To Create And Sell Online Courses
Social evidence offers us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.7 Tips On How To Create And Sell Online Courses
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need really to request their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!