Funnels can be complicated … actually made complex, so complicated that many people quit before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? 5 Simple Facebook Ads That Sell Online Courses On Autopilot
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?5 Simple Facebook Ads That Sell Online Courses On Autopilot
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. 5 Simple Facebook Ads That Sell Online Courses On Autopilot
A typical method to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, because I have big plans for funnel home builders in the works soon!5 Simple Facebook Ads That Sell Online Courses On Autopilot
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.5 Simple Facebook Ads That Sell Online Courses On Autopilot
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly hard to know which to trust.5 Simple Facebook Ads That Sell Online Courses On Autopilot
Social evidence offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically ready to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.5 Simple Facebook Ads That Sell Online Courses On Autopilot
Testimonials have shown that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!