Funnels can be made complex … really made complex, so complex that the majority of people give up before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. 1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
A common method to do this is what’s referred to as the “AIDA” design:
1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or accomplish their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these steps across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … However ensure you register, because I have huge plans for funnel contractors in the works soon!1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly difficult to understand which to trust.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Social proof offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.1 Page Website Blueprint Headline Lead Story Pitch Evidence Offer Close Samcart
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!